The multi-faceted magician Samala Venu was interested in the art of magic ever since he was a young boy. He spent over a decade in perfecting this exemplary art, which exalted him to great heights in the field of magic.
A man of many facets, Venu is actively involved in raising funds through his shows for organizations like Red Cross Society, Lions Club, Rotary Club, YMCA etc.

A crowd puller, Samala Venu performed in over 7000 shows, world over. He also featured in Indian, American and Canadian Television. He earned appreciation in India, London, Canada, France, Italy, Mauritius, Muscait, Dubai, Singapore, Malaysia, Bangkok, Jordan, Pakistan, Kuwait, Brazil, Nepal, Germany, Sri Lanka and other countries.

He was also invited to attend the International Magic Festival organised by International Brotherhood of Magicians (IBM) at Canada and USA.
Samala Venu has mastered the immense power of hypnotism to help people overcome psychological difficulties. He inspires and motivates people to realize their true infinite potential and lead a path of success and fulfillment. His unique style of performing mass hypnotism has cast its spell on audience, press and various organisations. He has also presented several demonstration lectures and programmes on magic hypnotism on Radio and Television.

A true disciplinarian, Samala Venu believes that hard work and dedication are the stepping stones to attain success. He is an ambitious learner, who has dedicated his life to discover the potential of magic and hypnotism to make it a scientific and entertaining art.

Samala Venu participated in National and International Magic Festivals namely 65th International Magic Festival held at Quebec City, Canada – 1992; 66th IBM Festival at California, USA – 1993; Annual Convention of London Magic circle held in London – 1994; India Magic Congress, Calcutta – 1988; National Conventions of Magic at Delhi, Mumbai, Kerala, Jaipur; and many other Youth & Cultural Festivals.

Apart from that, he organised conventions like, All India Magic Convention with “Choo Mantar” title in 1996 and 1998 in Hyderabad. Over 400 magicians took part from all over India and abroad.

He is a member of International Brotherhood of Magicians, USA; Sri Lanka Magic Circle, Sri Lanka; Rotary Club of Hyderabad Central; Secunderabad club; JawaharBalBhavan Parents Association; National Youth Awardees Association; Hyderabad Management Association.

Life Member of Indian Red Cross Society; Young Men Christian Association (YMCA); Osmania Graduates Association and Sri ThyagarayaGana Sabha. Advisor of Art Lovers Organisation, Hyderabad Yoga Association.

Secretary – Andhra BalanandaSangham; Sorcar Cultural Association; Roshni Music & Dance School; RoshniVidyaVikas.

Director – Balananda Magic School;

Vice Chairman – Osmania University Old Students Association and Past Vice Chairman, Public Relations
Society of India (PRSI), Hyderabad chapter;

President – AP State Youth Awardees Association and Past President – AP Magic Academy.

Magic, as we now know, is an illusion. The Magician creates the idea that he is performing an impossible task, a trick, which defies explanation. But, it really is just a trick and as such is very possible.

There are different types of Magic Acts:

Close-up Magic, Club Magic, Stage Magic and Mentalism. Close up magic employs sleight of hand tricks, like vanishing coins and card tricks.

Club Magic employs the use of live animals and props such as silks, balloons, or ropes.

Stage magic employs the use of specially crafted cabinets and props to be used to create the illusions. Machinery may be employed by the illusionist to carry out his acts.

Mentalism is the art of mind reading. The mentalist supposedly reads the minds of people in his audience.

The magician is an actor, an illusionist, who diverts the audiences attention away from the real trick, that which is actually happening . He pretends to be doing the impossible, right before your very eyes, but distraction is the real trick. It is imperative that he manipulate his audience into believing what they think, they see, by controlling their attention. Misdirection is his best skill. Sometimes mechanical or scientific props are necessary for some of his visual tricks.

Timing is also important to the Magician. Sometimes it’s used to trick the audience into believing the trick is taking place in real time when the deception has taken place earlier.

Equipment designed to aid the magicians performance is available. Although, some of what you see on stage really is window dressing, for looks only, and has nothing to do with the trick at hand.